I created and developed these advertising pieces for Gattex (Takeda). This served as an interim campaign (Bridge Campaign) to connect Gattex's old campaign to their new one (the new campaign was pushed to later this year due to COVID-19). Our focus was to leverage the brand's core message, VOLUME, TIME and FREEDOM, throughout different materials. The visual approach of the Bridge Campaign shows how GATTEX, embodied by the flowing, layered wave elements, is there to support and help move patients forward in their journey to a life of freedom.
Images used in the Bridge Campaign capture actual patients doing what they love.
I also developed a new iconography library for this brand to bring a fresh, modern look into the pharmaceutical industry.
CONSUMER PATIENT BROCHURE
SELECTED ICONS FROM ICONOGRAPHY LIBRARY FOR GATTEX
HCP PEDIATRIC BROCHURE
REMINDER AD FOR OLEY FOUNDATION'S NEWSLETTER
