Thanksgiving Assets for Social Media
For this project, I hired a model and shot a video of him dancing in front of a green screen with a turkey mask on his head. I used After Effect to key out the green screen and Premiere for the final edit. My goal was to reference the Thanksgiving episode of "Friends" with my design.
Thanksgiving Email
For the email I created a stop motion animation from photos I took at the photoshoot. I wanted to reduce the size of the GIF file so it will load faster once it is sent out to our customers.
2018 Black Friday Sale Design
I chose a gold treatment for our Black Friday Sale because the festive nature of the treatment mirrored the excitement we wanted our customers to feel about the sale. I also really liked the idea of using icons in the design to tie it back to the product, and back to the medical field. I also included an easter egg in the design: the three intertwined stethoscopes is the company's logo. I animated this in such a way that the Black Friday Sale design glitches into a Cyber Monday sale design.
Instagram Layout
Email Header
About the Design Process:
Cyber Monday Facebook Assets
2018 Halloween FLASH/SLASH Sale
I was brainstorming a lot of ideas before I came up with the FLASH/SLASH Sale idea. I dressed the Halloween characters, Jason, the killer from Scream, and Freddy Krueger, in white coats and scrubs to tie it back to the medical field. I used Illustrator for the character design, Photoshop to manipulate the illustrations, text and background images, and After Effects for the animations. In the animation the "FLASH SALE" becomes "SLASH SALE after the characters attack.
Animations for Facebook and Instagram
Designs for Instagram Feed
Email Hero Images
2017 Black Friday Sale Design
I created and executed this trumpet design series to announce our upcoming Black Friday Sale. I created these GIFs for social media where we announced the sale.
Designs for Facebook
2019 Halloween Giveaway
We were having a halloween giveaway to boost our Instagram followers. I wanted feature the items we were giving away to make it more compelling for our followers while preserving the halloween theme. The first prize was a life-size skeleton so I used that as a jumping off point.
Instagram Feed
Instagram Story
